These are the questions to ask designing a business card:
1. What is your message?
The first thing to understand before designing your business card is what type of message are you trying to give when handing it out and if it’s the right message. Most people think the message is to simply just share their contact information which may be the basic message for some but not for all.
For example, a barber may be looking to increase their clientele, but this type of business requires potential clients to be able to critique their work before making their decision of using that service. With this in mind, the main message of the card should be to direct the recipient of the business card to the barber’s social media platforms or wherever their online portfolio is that displays his/her skills.
As for the business card in this case, emphasizing on the platforms that the barber has their artwork displayed is the most important factor to present the business. If the recipient of the business card is clearly aware of the action they are to take which is to discover the barber’s capabilities on their desired platform, then the message was received. After the recipient has viewed the barber’s work, the next important step is to have the contact information easily accessible for the viewer to contact the barber for his/her services.
2. Is my design too complex?
The last thing you want is information overload when it comes to design, as the client just wants to know what makes your business stick out from the other businesses that are like yours. Keeping our first tip in mind, the design needs to match the message of the business card which should be a simple, straightforward message.
A standard business card is only 2 inches by 3.5 inches so it is important to keep it simple. The objective of a business card is to present a company’s basic information to the recipient for them to be able to easily detect what their business is and what message they’re trying to portray. There will be time later on in the client relationship development stages to give the extra information about your business.
3. Who am I targeting?
The pitch, the logo, and the business card itself are very important when making that first impression with a client. There is a psychological effect associated with business cards. With that in mind, your business card design should match your business. For example, if your company is a metal fabrication shop maybe you should invest in custom metal business cards!
Also be aware who you are giving your business cards to. Although it would be nice for everyone to be a potential client, that isn’t completely realistic. If you have the money to just give away your cards, that’s great! If not and you’re a small business and have a limited budget, then be able to identify who would use your services or buy your product. When you hand out your business card, you are typically having a conversation with someone who you may feel is a potential client.
The main point here is: know who you want to target, know what design will intrigue them, and know the message you want your cards to have.